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Rodeo Drive (pronounced /roʊˈdeɪ.oʊ/) of Beverly Hills, California is a shopping district known for designer label and haute couture fashion. The name generally refers to a three-block long stretch of boutiques and shops but the street stretches further north and south.

Pronounce it roh-DAY-oh, there aren't any cowboys here. The Rodeo Drive legend is much bigger than the street itself and visitors often marvel at how small the shopping area is. The street stretches from Sunset to Wilshire, but the Holy Grail of Shopping section of Rodeo Drive is only three blocks long.